3D · AR · Experiential

3D Christmas Experience

A phygital Christmas activation in the streets of Barcelona. Three AR scenes built in 3D, triggered by QR code, designed to stop people, make them interact and share.

Client

eXplorins x Pelai

Role

3D Artist, AR Creator

Year

2024

Scope

Concept, 3D Design, AR

Asset delivery and QR integration

AR build and deployment in Lens Studio

Research and technical setup of AR tools

3D modelling and animation in Cinema 4D

Concept and art direction of the three scenes

What I did

Magic in the street.

The challenge

During the busiest shopping days of the year in Barcelona, eXplorins needed something that could compete with the noise. The goal was a Christmas AR experience that felt playful, warm, and visually delightful — three themed scenes, fully in 3D built for Augmented Reality, that passersby could scan with their phone, interact with, and share on social media.

CINEMA 4D

Lens Studio

Aldia.cat: llums de Nadal amb realitat augmentada.

La Vanguardia: Luces con Realidad Aumentada.

El Periódico: La calle Pelai de Barcelona estrena luces de navidad con AR.